The Rice Shop

Brand Identity

Logo and identity design for The Rice Shop, a Thai multi-platform brand with a mission to shine lights on rice varietals in Thailand and the story behind them. Even though rice is the main component of Thai cuisine, it is often the most undervalued and overlooked ingredient. The logo idea is playing with the symbol parenthesis, which can be seen as a rice grain and also utilized as graphic to showcase rice varietals or story behind them.

Client The Rice Shop